"The Cave is a novel by José Saramago that should be a core reading for all designers. Will change the way to think about consumption.Pedagogy of the Oppressed by Paulo Freire will also help designers locate their practice and question the colonising mentality of Western design ideology. Where Good Ideas Come From: The Natural History of Innovation by Steve Johnson will introduce designers to popular science books. Please stop reading what every other designer reads. Read about culture, business, anthropology, translated novels... open your mind!"